Turning tangled
ideas into simple, effortless products.

From first sketch to shipped code, with an obsession for impact.

Mountain View, CAEx Google, Indeed, Lucid Motors

Selected work

Complex problems, made simple.

01

Indeed · AI resume tailoring

Helping job seekers tailor their resume with AI.

0‑to‑1, human‑in‑the‑loop AI, shipped on Resume.com. Resume‑to‑job overlap 4% → 20% and 3 hackathon awards.

  • 0 → 1
  • AI / ML product
  • Human‑in‑the‑loop
View case study
AI resume tailoring on a phone next to a tailored resume
02

Google · Local Services Ads

Bringing small businesses into Google Ads, without the complexity.

Migrated Local Services Ads into Google Ads across 300+ screens. Setup 73% faster, errors down to 0.5%.

  • Platform migration
  • Complex B2B systems
  • AI prototyping

NDA protected. Full case study coming soon. Happy to walk you through it in an interview.

Google Ads campaign settings on a laptop
03

Indeed · Profile & privacy

Reimagining what a professional profile could be.

Clear, easy profile visibility on mobile and web. Privacy adoption +20%, employer coverage +18%.

  • Privacy & trust
  • User research
  • Mobile & desktop web
View case study
Indeed profile with visibility status on a phone
04

Lucid Motors · In‑vehicle

Rethinking the owner's manual for an intelligent vehicle.

From PDF manual to in‑car guidance in two weeks. 35% fewer support requests, $400K+ projected savings.

  • 0 → 1
  • In‑vehicle HMI
  • In‑car testing
View case study
Owner's manual on the vehicle's center screen
05

FromAtoB · Travel

Turning fragmented travel into one seamless journey.

Rebuilt web, iOS and Android from scratch with a new design system: +40% conversion and a Red Dot award.

  • Design system
  • iOS & Android
  • Conversion
View on Behance
FromAtoB booking on web and mobile, Red Dot winner 2020

Selected impact

10+years designing products
245M+job seekers on Indeed's profile system
$400K+projected annual savings at Lucid
23international design awards

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